Diary of a creative director: an exploration of the road to greatness
 
Moderator: Heidi Ehlers — Founder, Black Bag;
Tony Granger — Chief Creative Officer, Saatchi & Saatchi New York;
Marcello Serpa — CEO, Creative Director — ALMAP BBDO;
Erik Vervroegen — President, Executive Creative Director, TBWA\Paris 18:15 — 19:00 (Debussy)

Eavesdrop on a conversation between Tony Granger (Chief Creative Officer, Saatchi & Saatchi NY), Marcello Serpa (CEO, Creative Director, ALMAP BBDO), and Erik Vervroegen (President, Executive Creative Director, TBWA\Paris), as they reveal the goals they’ve set for themselves, the choices they’ve made, the triumphs, the disappointments, and the surprises they’ve encountered along their road to greatness.
 
There’s more than one way to build a great career in creativity, but not surprisingly, the people who have achieved ьber-success, simply consider, rationalise, and behave differently than most of us do.
 
This seminar will help delegates to confirm that they’re well on the road, or help them to recognise if they’re off course and adjust their approach to get back on track — and keep them there.
 
Inspiring, insightful content from three of the most exciting and accomplished creative directors in the world today.
 
www.diaryofacreativedirector.com

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